Bugatti and Alsace: An Unshakable Loyalty
Rumors had sown doubt in the luxury and automotive industries: were Bugatti's workshops going to leave France to be relocated to Croatia, the homeland of its new owner, Mate Rimac? Following an article published by the magazine L'Argus, the prestigious manufacturer quickly set the record straight. Its future will continue to be written in its historic fiefdom: Molsheim, in Alsace.
Far from packing its bags, the horseshoe brand is actually strengthening its presence in the Bas-Rhin region. Bugatti has just injected €10 million to modernize its Alsatian workshops. This massive investment is dedicated to the assembly of its new engineering jewel: the Bugatti Tourbillon. This first hybrid-powered hypercar, successor to the Chiron, will see its very first models roll off the Molsheim lines this year.
Alsace: The epicenter of French luxury
The confirmation of Bugatti remaining in Molsheim is not just industrial news; it is a powerful symbol. Alsace is not only the European capital or a land of exceptional vineyards; it is a sanctuary of ultra-premium craftsmanship. It is this same quest for excellence and local roots that drives Adopte une Conciergerie.
Just as the artisans in Molsheim hand-assemble the fastest hypercars in the world, our private concierges design meticulously tailored stays for a demanding international clientele.
Experience luxury automotive tourism with Adopte une Conciergerie
Passionate about cars and haute horlogerie (to which the name "Tourbillon" is a direct tribute), our clients often come to Alsace to soak up the aura of Bugatti. To transform this passion into an unforgettable experience, Adopte une Conciergerie orchestrates your VIP stay from start to finish:
- Exceptional Accommodation: Booking highly secure off-market castles or properties near Molsheim and Obernai.
- Prestige Logistics: Providing private chauffeurs in high-end vehicles, or renting supercars to drive along the winding roads of the Vosges mountains and the Wine Route.
- Privileged Access: Organizing Michelin-starred gastronomic dinners in Alsace, and managing your itinerary to combine automotive passion with local epicureanism.
FAQ — Bugatti, Molsheim, and Luxury Tourism in Alsace
Is Bugatti going to close its Molsheim factory to move to Croatia?
No, this is a formal denial from the manufacturer following press speculation (L'Argus). Bugatti has confirmed that Molsheim remains its historic headquarters and exclusive assembly site, highlighted by a recent €10 million investment in its Alsatian infrastructure.
What is the Bugatti Tourbillon?
The Tourbillon is Bugatti's brand new hypercar. Succeeding the Chiron, it stands out with its unprecedented hybrid engine and a dashboard inspired by Swiss haute horlogerie. The first models will be assembled in Molsheim (Bas-Rhin) starting this year.
Is it possible to visit the Bugatti factory in Molsheim?
The Bugatti workshops (the Château Saint-Jean and the Atelier) are highly confidential locations, reserved exclusively for the brand's clients. However, Adopte une Conciergerie can organize themed stays around automotive history in Alsace, including the National Automobile Museum in Mulhouse (Schlumpf Collection), which houses the largest collection of Bugattis in the world.
Can Adopte une Conciergerie organize luxury car rentals in Alsace?
Absolutely. Whether you want a premium SUV with a private chauffeur for your travels, or to rent an exceptional sports car for a road trip on the Alsace Wine Route, our concierge handles all the logistics.
Alsace is a land of exception. Experience it without compromise. Entrust the organization of your next stay to Adopte une Conciergerie and enjoy ultra-premium support, from private transfers to Michelin-starred gastronomy.